雜誌

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Magazine B : Aesop

  • 定價：

    750

  • 售價：

    675

雜誌簡介


這本 B (Brand Documentary Magazine) 旨在介紹全球值得為讀者推薦的品牌故事。這些優良品牌是根據該品牌的經營哲理、美感傳遞、價值定位與實用性等四個評鑑向量所決定的。B 樂於發掘更多市場上能夠造福人群、傳達崇高理想、發揮工匠藝術的企業，深入他們的創意理念，透過實際參訪，瞭解該公司的文化與核心價值。具體認知該公司之所以存在，是不斷地朝向全公司所認同的理想版圖前進，為人群謀求最大的福祉。他山之石可以攻錯，藉由各個不同領域優質企業的成功故事，讓讀者能夠深入思考如何實踐理念的具體過程。       


當期內容


In 1987, Dennis Paphitis founded Aesop in Melbourne, Australia, to introduce groundbreaking skincare products that balance plant-based ingredients with scientifically backed and functional skin-friendly ingredients. The brand exudes a keen affection for literature and art, and it has stepped away from conventional marketing strategies in the cosmetics industry — elements of a bold attitude that can be felt in unique ways in each store around the world. Merging with São Paulobased group Natura & Co in 2012, Aesop moved to improve its core brand aesthetic and formulas to create high-quality products and a sustainable corporate vision that it continues to spread globally.