Magazine B : HAWAII

  • 定價:

    800

  • 售價:

    720

雜誌簡介


這本 B (Brand Documentary Magazine) 旨在介紹全球值得為讀者推薦的品牌故事。這些優良品牌是根據該品牌的經營哲理、美感傳遞、價值定位與實用性等四個評鑑向量所決定的。B 樂於發掘更多市場上能夠造福人群、傳達崇高理想、發揮工匠藝術的企業,深入他們的創意理念,透過實際參訪,瞭解該公司的文化與核心價值。具體認知該公司之所以存在,是不斷地朝向全公司所認同的理想版圖前進,為人群謀求最大的福祉。他山之石可以攻錯,藉由各個不同領域優質企業的成功故事,讓讀者能夠深入思考如何實踐理念的具體過程。       


當期內容


This history of Hawaii began about 1,500 years ago, when Polynesians ruled the kingdom in the North Pacific Ocean until it was annexed and later incorporated as the 50th US state. Made up of more than 100 islands —including O‘ahu which is known for the Waikiki region, Hawai‘i, and Maui— the archipelago has long been an important hub for air and ocean transport. Now, the hospitality industry has become a growth engine as people from all over the world flock to this popular vacation destination. Led by the law of the “Aloha Spirit” that emphasizes respect and affection for others, daily life in Hawaii actively reflects the long-standing traditions and history of aboriginal Hawaiians, creating the unique sensibility and atmosphere that continues to attract outsiders today.