雜誌

音樂

Magazine B : %ARABICA

  • 定價：

    800

  • 售價：

    720

雜誌簡介


這本 B (Brand Documentary Magazine) 旨在介紹全球值得為讀者推薦的品牌故事。這些優良品牌是根據該品牌的經營哲理、美感傳遞、價值定位與實用性等四個評鑑向量所決定的。B 樂於發掘更多市場上能夠造福人群、傳達崇高理想、發揮工匠藝術的企業，深入他們的創意理念，透過實際參訪，瞭解該公司的文化與核心價值。具體認知該公司之所以存在，是不斷地朝向全公司所認同的理想版圖前進，為人群謀求最大的福祉。他山之石可以攻錯，藉由各個不同領域優質企業的成功故事，讓讀者能夠深入思考如何實踐理念的具體過程。       


當期內容


In 2013, Kenneth Shoji started coffee brand % Arabica as a small café in Hong Kong. Then, in 2014, the brand opened a global flagship store in Kyoto, Japan, under its "See the world through coffee" motto. One decade later, there are now more than 130 % Arabica stores all across Asia, the Middle East, and in major cities like New York City and London. The striking % logo and store design capture the spirit of Japanese minimalism, which advocates for the purging of unnecessary things. Indeed, the brand’s strategic location selection in iconic places coupled with its coffee quality control system are seen as qualities that helped % Arabica quickly become a rising global franchise.